![]() ![]() Aptamill: a nutritional milk formula brand for babies.Johnson & Johnson: healthcare and hygiene products for women and children.Some examples of brands that have performed well on JD Worldwide include: The running theme between these categories is health, home, and hygiene. Health supplements: such as protein powder.Infant and mom products: such as baby milk formula, and household products.Beauty products: such as foundation and lipstick.JD.com has revealed that the best selling categories on JD Worldwide are: Popular product categories and brands on JD Worldwide Next, let’s take a closer look at what it takes to not just sell, but excel on JD Worldwide. Exclusive Store: Refers to a speciality store that operates one or more authorized brand products.Franchise Store: Refers to stores that operate with permission as authorized brands.Outlet Flagship Store: Refers to the flagship store where authorization of the brand owner (trademark owner) has been granted.Brand Flagship Store: Refers to a flagship store that’s directly operated by the brand owner.Create a free account or book a demo with our sales team to get started.Īnd in terms of the different shop types on JD Worldwide, brands must be able to fit into one of four categories: Work with us to start selling on JD Worldwide or Tmall Global, and use our self-service platform to run campaigns and drive sales. Want to start selling on Tmall Global or JD Worldwide?ĪdChina.io is one of the easiest ways to advertise and drive traffic in China. Customers must be able to return their products to a Chinese address.Products must be dispatched within 72 hours.Product pages should be written in Mandarin.Chinese customer service must be available to customers.Business registration documents, shareholder/director details, and all business details must be provided.It’s preferred that brands have not yet launched in China.A USD bank account is required for payment.They must be able to provide trademark registration documents, licensing agreements, and authorization to sell.Brands must be ‘internationally established’ and ‘famous’ brands are given priority.Selling on JD Worldwide - Requirements, shop types, popular products, and success stories As a top-level overview, any international brand can sell on the platform, so long as it’s able to meet the following JD Worldwide requirements: But what kinds of brands can sell ( and sell best) on JD Worldwide? This makes the platform one of the most attractive e-commerce opportunities in the world, offering access to a young, educated, and digitally-savvy consumer base. Over 80% of all on-site transactions are also completed via mobile. What’s more, JD.com has over 240 million registered users - 80% of whom are aged 18-45, and 65% have university degrees. In fact, it is the country’s biggest e-commerce site in terms of annual revenue, bringing in around $83 billion dollars a year. Why China (and JD Worldwide) is the place to be for international brands looking to expandįirst, we know China is the biggest e-commerce market in the world - and JD.com (and by extension, JD Worldwide) is at the very center of that. But first, let’s learn a little more about the Chinese market, and why JD Worldwide may be your best pathway into it. Up next, we’ll be breaking down this process in more detail. Your product is then delivered to those consumers via JD distribution services.JD Worldwide connects your products to Chinese consumers.Brands register to run a shop-front on the platform.Jingdong Worldwide (as it’s also known) operates in a very simple way: The core difference between JD.com and JD Worldwide is that the latter allows companies that aren’t registered in China to sell to Chinese consumers, whilst the former is for national brands only. Launched by JD.com in 2015, JD Worldwide is a cross-border e-commerce platform that allows Chinese consumers to buy goods from international, non-Chinese companies in a quick, secure, and convenient way. What is JD Worldwide? (And how is it different to JD.com?) ![]() In this article, we’ll be breaking down everything non-Chinese brands need to know about selling on JD Worldwide, covering the set-up process, costs, requirements, and most importantly, how to achieve success on this international platform. And one of the key players in the e-commerce market in China is JD.com, the country’s second largest B2C online retailer and the closest rival to market leader, Tmall:Ĭhinese B2C market share statistics provided by Ī big part of this growth is JD Worldwide, JD’s sister site that aims to connect Chinese consumers to overseas brands.Īnd how can international businesses gain access to this rare gateway into the Chinese e-commerce market? ![]() In 2019 alone, it achieved an astonishing $1.93 trillion in e-commerce sales - making it the largest online shopping market in the world.
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